Spirit News

Ciroc the "champagne of vodka": Diageo

Diageo can now offer its customers a total vodka category solution, the company said, as it announced a new marketing push to position its super-premium brand Ciroc as the "champagne of vodka". [Read More...]

[Fri 17/02/2012 12:13:34]

SouthTrade to repeat incentive program

SouthTrade International will be running its successful Liquid Miles trade incentive program again this year, giving bars across the country the chance to win an all expenses paid trip to the Tales of the Cocktail event in New Orleans. [Read More...]

[Wed 15/02/2012 01:40:37]

West Winds launches The Dirty Harry gin

The West Winds Gin will soon launch a new 44 per cent ABV limited edition magnum called The Dirty Harry. [Read More...]

[Wed 15/02/2012 01:12:55]

Russian Standard in, Stoli out at Suntory

Russian Standard Vodka has agreed a five-year distribution contract with Suntory Australia, while SPI Group has announced it is looking for a new distributor for the Stolichnaya Vodka brand. [Read More...]

[Fri 10/02/2012 01:42:23]

New products pass the taste test: Vok

Vok Beverages' new rum and bourbon brands stood up to the competition in a recent blind taste test, managing director Angelo Kotses said last night. [Read More...]

[Fri 10/02/2012 11:07:13]

Bacardi Lion adds cachaca to portfolio

Bacardi Lion has launched award-winning premium cachaca Leblon into Australia, in a bid to grow and develop the spirit category locally. [Read More...]

[Fri 10/02/2012 02:10:28]

William Grant launches "miracle" tequila

Continuing the expansion of its Australian spirits portfolio, William Grant & Sons has announced the launch of the award-winning Milagro Tequila. [Read More...]

[Mon 06/02/2012 11:16:24]

New rum bartenders can bank on

A premium award-winning white rum, inspired by the First Fleet's Joseph Banks and made from a blend of five quality rums, will be launched in Australia tonight. [Read More...]

[Mon 06/02/2012 11:58:07]

Vok upbeat about life after Diageo

With the addition of new bourbon and rum trademarks to its portfolio, and its wine and cider brands making strides, Vok Beverages is now in a position of unprecedented strength, according to marketing manager Chris Illman. [Read More...]

[Fri 03/02/2012 10:15:40]

New bourbon breaks the mold: Vok

Vok Beverages' Bearded Lady bourbon will stand out from the category's other players, the company said, while it has also claimed an Australian first with its new spiced rum RTD. [Read More...]

[Fri 03/02/2012 10:31:58]

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