By Andrew Starke
Two digital signage companies, Platinum TV and Moving Tactics, have joined forces to target the bar and bottle shop market.
Sydney-based Liquor TV will run campaigns across their network of 435 plasma screens, which allow brands to stand out in busy on or off-premise locations.
The venture hopes to offer advertisers wider exposure at bars and bottle shops, especially in the lucrative 18-39 years market.
"Strong dynamic messaging, displayed on prominent screens in bars and bottle shops will give brands more prominence at the most important time of all - at point of purchase when the consumer has money in their hands and are ready to spend," said Liquor TV sales director, Daniel Geurs.
"Research says that up to 70 percent of purchase decisions are made in-store, and case studies we have done in bars and bottles shops where our campaigns are running show that alcohol brands can lift their sales by as much as 100 percent."
Geurs added that non-alcoholic brands can also achieve better cut-through in these un-cluttered environments and increase engagement with the consumer through innovative add-ons such as sponsored content and mobility technologies.
Platinum TV and Moving Tactics were among the first digital signage companies to enter the bar and bottle shop markets.
