RTD News

Winner of Cruiser Flavour Comp ready for Summer Samba

After 12 twelves weeks of voting, the winning Vodka Cruiser flavour in the 'Pick Your Party Make Your Mix' competition has been revealed. [Read More...]

[Wed 24/11/2010 02:28:16]

Bundaberg Reveals Summer RTD

Diageo Australia has added a new limited edition RTD to its Bundaberg Rum stable with Bundaberg Crisp to be rolled out to the trade over the course of this month (October). [Read More...]

[Fri 15/10/2010 12:59:52]

Independent Distillers launches Three Kings (video)

Independent Distillers Australia (IDA) will launch a cross-category alcohol brand later this month with a beer, cider and RTD set to appeal to younger male drinkers. [Read More...]

[Fri 01/10/2010 03:16:31]

RTD Decline feeds Cider Growth ...

The cider category remains the darling of the Australian liquor industry with the category recording new gains, largely at the expense of the RTD market. [Read More...]

[Fri 24/09/2010 02:02:30]

Top selling UK RTD brand WKD is set to test the local cider market with the launch of WKD Apple Cider next month (September), a brand extension said to be a 'sweeter, lighter cider drink with a more modern image'. [Read More...]

[Mon 30/08/2010 02:39:04]

Vodka Cruiser launches Naming Campaign

Popular RTD Vodka Cruiser has this week (Aug 23-27) launched a new campaign - 'Pick Your Party, Make Your Mix' - that engages the trade and public. [Read More...]

[Wed 25/08/2010 02:31:30]

BDS to Roll Out Black Barrel (pic)

Following on from the launch of Black Barrel Kentucky Straight Bourbon Whiskey and Cola earlier this year, BDS Marketing have introduced two new Black Barrel ready to drink derivatives. [Read More...]

[Wed 30/06/2010 03:04:28]