Magners Pear to Launch in a 330ml pack format

Due to strong growth in the cider category across Australia this year and the hugely successful launch of Magners Pear in a 568ml bottle last summer, Magners is set to launch Magners Pear in a 4 x 330ml pack format in October 2010.

Magners has been making cider in Ireland for over 70 years and following the introduction of Magners Pear last summer, Australians will experience the refreshing alternative to apple cider this summer, in a convenient take home 4 x 330ml pack.

Served over ice, the refreshing summer drink is made from 100 per cent pear, sourced from the highest quality fruit available to create a delicious natural pear taste. It has a slightly sweeter taste to the traditional apple cider and will make a great addition to the growing Magners’ range.

Despite the many cider brands being available in the Australian market, Magners is the only original cider made in Ireland and fully imported into Australia.

Production of Magners first began in Clonmel, County Tipperary in 1935 by local man William Magner and following market leadership in the Irish and UK markets, is now available in 17 countries worldwide including Australia.

Magners is fermented in vats between 18 degrees and 24 degrees Celsius, maturing for a few months before being put through several filtering processes. Other ciders are pasteurised as opposed to using a filtering process and do not ferment in oak matured vats, which adds significantly to the taste.

Magners Pear will be available in 330ml bottles from on-premise venues and leading liquor retailers from October 2010. Adding to the Magners Original 568ml and 330ml, and Magners Pear 568ml offerings already available in Australia.

For further information on Magners Pear, visit www.magnerspear.com

[Fri 30/07/2010 11:00:39]