Spirit News

Beam launches new variants; boosts ad spend

Jim Beam has expanded its brand portfolio in Australia with the release of two new Jim Beam products; while the brand has also announced a new campaign focusing on its hero trademark, Jim Beam White. [Read More...]

[Mon 19/03/2012 11:31:58]

Jagermeister launches first ever TVC campaign

German liqueur Jagermeister on the weekend launched its first ever television advertising campaign in the Australian market. [Read More...]

[Mon 19/03/2012 01:06:39]

Bundaberg releases new premium variant

The Bundaberg Distilling Company has today released its Golden Reserve variant, the third instalment in the award-winning Bundaberg Rum brand's Master Distillers' Collection. [Read More...]

[Mon 19/03/2012 02:00:56]

Porn star Ron Jeremy in Australia

Porn industry icon, Ron Jeremy, will be visiting Sydney next week for a range of events to promote his Ron de Jeremy 'adult rum'. [Read More...]

[Wed 14/03/2012 02:09:35]

Stolichnaya vodka goes to island2island

The Stolichnaya Premium vodka portfolio is set to be distributed by island2island Beverage Company under a five-year deal confirmed exclusively to TheShout this week. [Read More...]

[Wed 14/03/2012 01:34:20]

Aged release heralds Grant's premium push

Blended Scotch whisky Grant's last night launched its new 12 Year Old aged variant at Sydney's stylish Ivy Penthouse bar, kicking off the biggest marketing spend on the brand in many years. [Read More...]

[Wed 07/03/2012 12:08:50]

Drambuie launches premium expressions

Drambuie has announced the launch of two premium expressions of the malt whisky liqueur into the Australian market this month. [Read More...]

[Mon 05/03/2012 11:42:53]

Kilchoman launches foundation single malt

Single malt whisky lovers were given the chance to try Kilchoman Single Malt Machir Bay, the latest release from the Islay-based distillery, at a tasting session held last week at Sydney's Oak Barrel. [Read More...]

[Mon 05/03/2012 02:39:33]

Last chance to run the Liquid Mile

SouthTrade International has issued a final reminder that registration for the Liquid Miles trade incentive scheme closes in three days. [Read More...]

[Fri 02/03/2012 12:49:48]

Whisky age statements a fallacy: Distiller

It's rubbish to suggest a whisky has to be 10 years of age before it's ready for consumption, according to the founder one of Scotland's newest distilleries. [Read More...]

[Wed 29/02/2012 01:42:22]

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