Is the RTD Tax working?
The alcopops tax has worked to reduce drinking by young people but broader changes including taxation reform are needed to tackle alcohol abuse across the wider community. [Read More...][Mon 18/07/2011 11:18:12]
Bacardi joins Ready-To-Serve Category
Bacardi Lion has thrown its hat into the growing ready-to-serve arena, launching two Bacardi-based cocktails into the category. [Read More...][Fri 24/06/2011 12:55:35]
WKD hopes to follow UK Purple Streak
BDS Marketing has launched a limited edition flavour variant in its WKD range of RTDs, following a format that worked well for the brand in the UK market earlier this year. [Read More...][Mon 16/05/2011 01:54:36]
Vok Ready to Serve Cocktail Lovers
Vok has developed several new ready-to-serve cocktails that will be available in two serving formats and marketed under the Vok Cocktails brand name. [Read More...][Wed 20/04/2011 02:33:15]
Diageo, Schweppes in Pre-Mix Partnership
Diageo Australia has partnered with Schweppes to launch a pre-mix range that combines Smirnoff vodka and Gordon's gin with Soda Water and Indian Tonic Water. [Read More...][Wed 13/04/2011 10:53:33]
Diageo expands Signature Serves range
Diageo Australia has launched two new flavours in its Smirnoff Signature Serves range of pre-mixed cocktails - Smirnoff and Cloudy Apple juice and Gordon's gin and Ocean Spray Ruby Red Grapefruit. [Read More...][Mon 11/04/2011 01:42:01]
Bacardi grows RTD Portfolio
The Bacardi portfolio of RTDs is set to get two new additions to the range along with a revamped Bacardi & Cola RTD. [Read More...][Wed 02/03/2011 11:42:05]
New Look for Johnnie Walker Pre-Mix
Johnnie Walker Australia has introduced a new RTD while relaunching its pre-mix range with new packaging and in-store promotional materials. [Read More...][Wed 23/02/2011 02:26:29]
Alize to hold End of Summer Splash
Alize will throw an 'End of Summer Splash' for 400 exclusive invitees in March as it showcases local hiphop talent. [Read More...][Fri 11/02/2011 01:47:46]
Diageo ramps up Ready-To-Serve
Diageo Australia has added two new flavour variants to its Ready-to-Serve (RTS) cocktail portfolio to further establish this category in Australia. [Read More...][Fri 28/01/2011 12:47:32]
1-10 11- 21- 31- 41- 51- 61- 71- 81- 91-
