By James Atkinson
Jagermeister is launching two new RTDs to the Australian market, the first ever Jagermeister line extensions in the brand's history.
For the first time Jägermeister is now available as a premixed long drink in a 330ml take home format. The two premium RTD flavours are based on quality ingredients that have a taste profile already popular with drinkers of the Jägermeister long drinks served over the bar: Jägermeister RAW - a strong blend of Jägermeister combined with guarana extract and other 100 per cent natural ingredients creating a unique, refreshing drink and Jägermeister Ginger Lime - a blend of Jägermeister combined with 100 per cent natural ingredients including ginger root and fresh lime creating an appealing mix of bitter and sweet.
"We’re really excited about this launch as we know it’s what Jägermeister drinkers have been waiting for. People love the unique taste of Jägermeister and want to enjoy it in different ways outside of the usual bar environment with friends – home, parties, and barbecues," said Michael Bouda, Jägermeister brand manager, Suntory.
"Last year we introduced the Jägermeister & Ginger Beer as an on premise long drink, which was really successful, the new RTDs are part of that evolution for the brand in Australia."
The packaging takes inspiration from the Jägermeister bottle featuring the stag head which refers to the legend of St. Hubertus, the patron saint of hunters.
Jägermeister RAW and Jägermeister Ginger Lime are available from all major liquor retailers at RRP $19.99 per 4 pack x 330ml cans and will be on shelf from August in Australia and New Zealand.