Articles with tag jim-beam
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Jim Beam yesterday built the world's largest Esky cooler in Sydney's Bondi Icebergs pool as the cornerstone of a new $10 million-plus campaign aimed at bringing authenticity and quality back into the Jim Beam brand.
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[Fri 22/03/2013 12:00:00] |
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Beam Australia has dismissed a reproach for its Jim Beam promotions in the first report by the industry-discredited Alcohol Advertising Review Board (AARB).
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[Fri 14/12/2012 12:00:00] |
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Beam Global Australia will shake up the RTD category this summer with the launch of three new products.
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[Mon 03/09/2012 12:00:00] |
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Jim Beam has expanded its brand portfolio in Australia with the release of two new Jim Beam products; while the brand has also announced a new campaign focusing on its hero trademark, Jim Beam White.
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[Mon 19/03/2012 12:00:00] |
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Canadian Club was the fastest growing liquor trademark in Australia last year, helping drive a solid overall performance for Beam Global in this market, the company said.
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[Mon 30/01/2012 12:00:00] |
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Fred Noe, Jim Beam's great grandson, has celebrated the bourbon brand's achievement of reaching one million Facebook fans by getting a tattoo of the Jim Beam logo on his arm.
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[Fri 16/12/2011 12:00:00] |
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Jim Beam continued to leverage its association with motorsport at the weekend's Sydney Telstra 500, and has announced the renewal of its V8 Supercars sponsorship deals.
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[Mon 05/12/2011 12:00:00] |
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Beam Australia has launched Black Cherry by Jim Beam, the new, natural cherry-infused bourbon it says will entice new drinkers into the dark spirit category.
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[Fri 18/11/2011 12:00:00] |
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Jim Beam's great grandson, and seventh generation family distiller, Fred Noe, is in Australia to promote the relaunch of Jim Beam Black through trade and consumer events across the country.
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[Wed 08/06/2011 12:00:00] |
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Jim Beam plans to cement its leading position in the North American Whiskey category with a fully integrated strategy to reinvigorate Jim Beam Black and reposition it as the premium bourbon of choice.
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[Mon 02/05/2011 12:00:00] |
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Jim Beam has launched the latest installment in its popular 'The Bourbon' campaign, which sees the spirit giant tackle 'The Dilemma' head-on.
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[Wed 20/04/2011 12:00:00] |
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In support of Jim Beam White & Cola now being available in a 440ml can - 17.5 percent larger than the regular 375ml can - Jim Beam is rolling out a promotion that will see six people win a 17.5 percent pay increase.
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[Fri 18/06/2010 12:00:00] |
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Now we're back in Sydney, I'm thinking of our 200 customers from Australia and New Zealand who'll also unpack their bags this week and return to work, and I'm hoping they enjoyed their time on Jim Beam Island - Unplugged just as much as we all did.
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[Wed 19/05/2010 12:00:00] |
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On Tuesday, 200 of our best independent customers from Australia and New Zealand arrived on Beam Island and were greeted by the Jim Beam Party Crew and a group of very animated Fijian warriors.
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[Fri 14/05/2010 12:00:00] |
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Jim Beam's seventh generation distiller, Fred Booker Noe, last week (May 3-7) impressed the trade with his passion and knowledge of the bourbon industry during his two week visit to Australia.
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[Wed 12/05/2010 12:00:00] |
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Bula! After months of preparation and planning, 'Jim Beam Island Unplugged' is finally here. And this time, we're in tropical Fiji.
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[Mon 10/05/2010 12:00:00] |
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Popular spirit Jim Beam bourbon has today (Nov 11) announced an upcoming Christmas promotion that will be available exclusively through the Independent Liquor Group (ILG).
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[Wed 11/11/2009 12:00:00] |
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Jim Beam will support the Prostate Cancer Foundation of Australia through an online auction that will see Jim Beam Racing's driver, James Courtney, make his racing helmet available to the highest bidder.
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[Fri 25/09/2009 12:00:00] |
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Jim Beam bourbon's seventh generation distiller and brand ambassador, Fred Booker Noe III, will be in Australia this week (Aug 3-8) to speak to the trade about his family's portfolio.
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[Mon 03/08/2009 12:00:00] |
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Jim Beam Racing (JBR) is celebrating its first win of the 2009 V8 Supercars Championship Series after triumphing at the Townsville 400 over the weekend.
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[Mon 13/07/2009 12:00:00] |
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Jim Beam bourbon has strengthened its commitment to live music and teamed up with the Hi-Fi to create a stand-alone bar dedicated to live music in Brisbane.
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[Mon 29/06/2009 12:00:00] |
