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Johnnie Walker has confirmed the arrival in Australia of its Platinum Label expression, a blend of single malt and grain whiskies that have been matured for a minimum of 18 years.
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[Fri 11/05/2012 12:00:00] |
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Johnnie Walker has already sold more than 20 bottles of its extremely rare Diamond Jubilee whisky, which was exclusively unveiled to Sydney's liquor trade media last night.
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[Fri 27/04/2012 12:00:00] |
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Diageo Australia will bolster its local offering with the launch of Johnnie Walker Double Black, designed to appeal to whisky drinkers ahead of the festive season.
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[Fri 14/10/2011 12:00:00] |
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Johnnie Walker has returned to The IWSR's Elite Brands list at number one after the whisky brand tumbled from a regular top five position in 2010.
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[Wed 12/10/2011 12:00:00] |
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Johnnie Walker Black Label will be rolled out in a limited-edition premium gift tin next month (August) in the lead up to Father's Day on Sunday September 4.
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[Fri 22/07/2011 12:00:00] |
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Some of the world's biggest spirits brands returned to volume growth over 2010 with international spirits giants like Pernod Ricard and Diageo dominating a new list of fastest growing brands.
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[Wed 15/06/2011 12:00:00] |
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Smirnoff has retained its position as the world's most powerful alcohol brand, according to The Power 100 annual survey of alcohol brands.
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[Mon 16/05/2011 12:00:00] |
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Diageo has retained its position atop the Impact Databank's Top 100 Premium Spirits list, with its brands leading both the volume and value league tables.
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[Mon 28/03/2011 12:00:00] |
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Johnnie Walker Australia has introduced a new RTD while relaunching its pre-mix range with new packaging and in-store promotional materials.
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[Wed 23/02/2011 12:00:00] |
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Diageo Australia is investing $4 million into the biggest summer of cricket for the Johnnie Walker trademark to date as it announces a partnership with Australian cricket legend Steve Waugh.
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[Mon 08/11/2010 12:00:00] |
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Sales of premium scotch and beer are driving Diageo's growth in the Asia Pacific region with Johnnie Walker a star performer in Australia and other key Asian markets.
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[Wed 29/09/2010 12:00:00] |
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Global marketing campaigns such as Johnnie Walker's 'The Man Who Walked Around The World' are good news for small single malt brands, according to a local whisky expert.
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[Fri 06/08/2010 12:00:00] |
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Johnnie Walker has released its six-minute film 'The Man Who Walked Around The World' in Australian cinemas.
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[Mon 19/07/2010 12:00:00] |
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Diageo Australia has launched an on-premise program for Johnnie Walker called 'Adventure in a Glass', designed to inspire, educate and reward consumers and bartenders alike with the Johnnie Walker brand story.
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[Fri 08/01/2010 12:00:00] |
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Diageo will invest $800,000 in a limited Ashes edition Johnnie Walker Red Label and Cola can to commemorate the 2009 npower Ashes at Lords in London.
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[Fri 03/07/2009 12:00:00] |
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The Ambassador for the House of Walker Scotch whiskies, Tom Smith, is on his way to Australia to host a range of exclusive educational tastings and seminars next week.
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[Fri 17/04/2009 12:00:00] |





