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VB has released a series of "world-first innovations" it says are designed to help beer enthusiasts drink their VB at its optimum temperature - ice cold.
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[Mon 14/11/2011 12:00:00] |
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Carlton Dry has announced a promotion aimed squarely at the impulsive nature of some sectors of the beer-drinking market.
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[Mon 27/06/2011 12:00:00] |
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The Carlton and United Breweries (CUB) owned Matilda Bay has announced the winner of its Fat Yak 'Win a Racing Yak' promotion, which attracted 13,000 entries.
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[Wed 08/06/2011 12:00:00] |
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Carlton Draught concluded its Massive Meat Wheel promotion last night (May 13) with a lucky Victorian taking home $100,000 and a meat tray after a spin of the giant London Eye Ferris wheel.
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[Fri 13/05/2011 12:00:00] |
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These days it takes more than a meat raffle to get customers through the doors and one Sydney hotel has returned to the classics to entice a wider variety of patrons.
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[Wed 04/05/2011 12:00:00] |
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Jim Beam has launched the latest installment in its popular 'The Bourbon' campaign, which sees the spirit giant tackle 'The Dilemma' head-on.
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[Wed 20/04/2011 12:00:00] |
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Carlton Dry will launch the final installment of its 'Legends of the Dry' campaign next Wednesday (April 20), with the release of a three-minute mini-blockbuster short film starring Steven Segal.
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[Fri 15/04/2011 12:00:00] |
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Thirsty Camel Bottleshops has launched a brand advertising campaign mischievously encouraging the public to take part in a little casual 'Humping'.
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[Mon 28/03/2011 12:00:00] |
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Guinness will tomorrow continue its long association with St Patrick's Day by incorporating some very modern accessories: an iPhone app and its Black List website.
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[Wed 16/03/2011 12:00:00] |
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Carlton Draught is taking the humble meat wheel up a very big notch, with the launch of its Carlton Draught Massive Meat Wheel promotion.
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[Mon 14/03/2011 12:00:00] |
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Brown Brothers has relaunched its 'Wine for Life' promotion, offering consumers the chance to win a monthly delivery of Brown Brothers wine for the next 25 years.
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[Fri 11/03/2011 12:00:00] |
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Pure Blonde is set to flex its muscles in the off-premise market with its first on-pack promotion - Quest for Cash.
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[Mon 14/02/2011 12:00:00] |
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Six Hunter Valley young gun winemakers are gearing up for an epic East Coast road trip to promote their wines and the Hunter Valley region.
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[Wed 09/02/2011 12:00:00] |
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Fox Sports has hailed its 'Cheers for Beers' pub promotion as a success with publicans in New South Wales, Victoria and Queensland reporting widespread interest in the sports trivia competition.
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[Wed 15/12/2010 12:00:00] |
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Diageo Australia is investing $800 000 in a new Jose Cuervo on-premise program that will send four bar managers and one bartender on an all-expenses-paid trip to Mexico in May 2011.
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[Wed 08/12/2010 12:00:00] |
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Victoria Bitter has launched what the Foster's group says is VB's biggest ever summer promotion with consumers given the chance to win a share of millions of dollars during this summer's Vodafone Ashes Test series.
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[Mon 15/11/2010 12:00:00] |
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Wild Turkey bourbon is continuing its strong market presence with the launch of a 'Jet Off Anywhere' promotion.
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[Mon 27/09/2010 12:00:00] |
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In support of Jim Beam White & Cola now being available in a 440ml can - 17.5 percent larger than the regular 375ml can - Jim Beam is rolling out a promotion that will see six people win a 17.5 percent pay increase.
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[Fri 18/06/2010 12:00:00] |
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Smirnoff fans will be wired for sound this April, when Diageo Australia launches its Smirnoff Speakers gift-with-purchase promotion.
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[Fri 19/03/2010 12:00:00] |
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Wayne O'Keefe has won a $34,000 Jeep Wrangler after his number came up in a Liquor Legends promotional competition.
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[Fri 05/03/2010 12:00:00] |
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Bars&clubs magazine, together with TheShout, has one prize package to the upcoming four-day music and camping festival, Playground Weekender, to give away.
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[Wed 03/02/2010 12:00:00] |
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New guidelines on drink promotions and advertising will help make Victoria's licensed venues safer by encouraging the more responsible service of alcohol, according to Consumer Affairs Minister, Tony Robinson.
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[Wed 16/12/2009 12:00:00] |
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Liquor retail managers now have the chance to win the ultimate Grand Slam Tennis Experience with a current Heineken promotion.
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[Mon 15/12/2008 12:00:00] |
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Diageo Australia has vouched to support independent liquor retailers over the Father's Day sales period by leveraging a $400,000 promotional campaign with specially made Johnnie Walker display stands.
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[Mon 14/07/2008 12:00:00] |





