Angove's Rolls out Master Classes in Asia

Angove Family Winemakers is rolling out a series of comprehensive wine master classes throughout Asia in a bid to support what has become one of the fastest-growing wine markets in the world.

Thousands of hospitality workers throughout the region will soon become more knowledgeable in the ways of wine, thanks to the master class developed by the company’s regional export manager, Nick Yap.

The course covers the fundamentals of winemaking, tasting, wine regions, blends, labelling and food matching, among other topics.

Angove Family Winemakers managing director, John Angove, said a new generation of wine enthusiasts was emerging in Asia, “with a definite taste for Angove products”.

“To support this growth, we recognised the need to educate hospitality workers in the region who can help new wine drinkers fully appreciate the history and flavours of our products,” he said.

“This is especially important given that Asia is a relatively recent convert to the wine industry having traditionally been a spirit-drinking region.”

Angove’s has already run its master classes in the Philippines, Colombo and Kuala Lumpur. It has operations across Australia and exports to more than 30 countries.
 

[Wed 26/11/2008 03:04:14]