Spirit News

Vok upbeat about life after Diageo

With the addition of new bourbon and rum trademarks to its portfolio, and its wine and cider brands making strides, Vok Beverages is now in a position of unprecedented strength, according to marketing manager Chris Illman. [Read More...]

[Fri 03/02/2012 10:15:40]

New bourbon breaks the mold: Vok

Vok Beverages' Bearded Lady bourbon will stand out from the category's other players, the company said, while it has also claimed an Australian first with its new spiced rum RTD. [Read More...]

[Fri 03/02/2012 10:31:58]

Stellar year for Canadian Club: Beam

Canadian Club was the fastest growing liquor trademark in Australia last year, helping drive a solid overall performance for Beam Global in this market, the company said. [Read More...]

[Mon 30/01/2012 11:18:58]

Grant's to launch new cask editions

William Grant & Sons is set to release innovative new cask editions of its Grant's blended Scotch whisky to the Australian market. [Read More...]

[Mon 30/01/2012 11:50:35]

Blinged-up Bombay Sapphire bottle sold

Bacardi Lion has announced the sale of a special edition Swarovski crystal-studded Bombay Sapphire gin bottle - one of only four worldwide. [Read More...]

[Mon 30/01/2012 01:35:01]

Bulleit return plugs gap for Diageo

The return of Bulleit bourbon to the Diageo portfolio should help realise its full potential in the Australian market, according to founder Tom Bulleit, who relaunched the brand to the liquor trade press last night. [Read More...]

[Wed 25/01/2012 12:11:12]

Beam completes Cooley deal

Beam Inc this week completed the $95 million acquisition of Cooley Distillery, the award-winning Irish whiskey producer. [Read More...]

[Fri 20/01/2012 10:07:30]

Rum reward for bartenders

Think Spirits has teamed up with the Sydney Rum Club to host a presentation for the Matusalem range by the company's owner, Claudio Alvarez, and director of operations, Hugh Barnard. [Read More...]

[Fri 20/01/2012 11:24:06]

Jagermeister Hunting Lodge hosts rocker Tim Finn

Tim Finn was the star performer as the Jagermeister Hunting Lodge opened last night at the Sydney Festival, an 18-day activation that represents a $500,000 investment by the liqueur brand. [Read More...]

[Wed 11/01/2012 01:32:53]

Diageo releases limited edition Smirnoff packaging

Diageo Australia has announced plans to roll out two limited-edition gift box designs for Smirnoff No. 21 that are due to hit shelves next month. [Read More...]

[Wed 11/01/2012 12:46:11]

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