Global promotion for CUB’s Richard Oppy

22 August, 2018 by Andy Young

Richard Oppy, AB InBev’s Vice President Marketing, Asia Pacific South, is moving to New York to take up a new role with the company as Global VP for Global Brands, including Corona, Stella Artois and Budweiser.

Oppy has been with CUB for almost 18 years and the new role will see him lead the worldwide marketing for some of the biggest beer brands in the world.

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“I’m obviously over the moon and humbled by this amazing opportunity,” Oppy said.

“At a time when other consumer goods companies have cut costs, we have invested in innovation and fuelled growth.

“As a passionate marketer and brand lover, I have to pinch myself when I think about being chosen to run some of the most loved brands globally out of New York with this incredible business.

“The biggest challenge will be developing creative and platforms for the Global Brands that are relevant to both emerging and mature markets and maintaining global consistency.

“It is great that the biggest consumer packaged goods business in the world is giving an Australian marketer the opportunity to lead their Global Brands which are the ‘crown jewels’ of the business.”

Since being appointed as an Assistant Brand Manager for VB and Carlton Mid in 2001, Oppy has worked his way up through the business in various marketing roles including CUB Marketing Director. Following the recent take-over of SABMiller by AB InBev, Oppy was appointed VP Marketing, Asia Pacific South, a position that saw him head-up marketing for AB InBev in Australia, India and Southeast Asia.

Oppy will begin his new role in New York on 1 January, and this is the latest in a series of executive changes at CUB, which have seen Peter Filipovic named CEO, taking over from Jan Craps who becomes Executive Chairman, as well as Zone President for the Asia Pacific Zone.