Lion appoints new Sales Director and Customer Solutions Director

12 February, 2021 by Andy Young

Lion Australia has appointed Warwick Parks as its new Sales Director, and Kerry Appathurai as its new Customer Solutions Director in a new sales leadership structure, which the brewer says is designed to deliver the best experience for its customers.

The remits for Parks and Appathurai are all about setting Lion up for the next decade, and driving future growth, according to Managing Director James Brindley.

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“In the newly formed Sales Director role, Warwick will focus on engagement, execution and selling,” Brindley said.

“Warwick has deep experience leading large and complex teams. Over the last seventeen years he has worked across many parts of the Lion sales functions from the Endeavour Group to Independents and On Premise. He has worked in Field Sales roles in NSW, VIC & TAS and since 2018 has held the Sales Strategy and Services Director role.

“During these last two years Warwick has been driving our strategic sales projects focused on driving a better experience for our customers and Lion. Warwick has a strong history in being open to and actioning new ideas and concepts and with his wealth of experience and strong team engagement, I know we are setting up the future direction of Sales with the right focus for sustained success.”

Appathurai’s role will see her focus on maximising the SAP platform, the associated technology and broader capability around category development and channel plans.

“Kerry has been with Lion for two and a half years as the Customer Director for Endeavour Drinks and has demonstrated great passion and expertise for people, results and customer partnerships to deliver strong results over this time,” Brindley said.

“Kerry has over twenty years’ experience in FMCG across both the retail and supplier landscape including senior roles in Parmalat and Nestle and brings a strong customer lens and experience in category and channel strategy. This experience and Kerry’s personal attributes of challenging the status quo, can-do attitude and winning through strong collaboration will set her up for great success leading the Customer Solutions team.”

Parks and Appathurai will commence in their new roles immediately.