Travis Fuller joins Pernod Ricard Winemakers
Travis Fuller, the former National Business Manager, Fine Wine, with Accolade Wines has joined Pernod Ricard Winemakers (PRW) as Fine Wine Director, with the global marketing team.
PRW said that Fuller will use his experience, industry profile and connections to drive the success of company’s global fine wine offering, including brands such as St Hugo in Australia, Church Road in New Zealand, Ysios and Tarsus in Spain and Kenwood Jack London in the US.
Darryn Hakof, Global Marketing Director, said: “We have a unique global collection of fine wines and with Travis’ extensive know-how we aim to continue to focus on making the most of this iconic portfolio, cultivating new opportunities for consumers to experience our award-winning fine wines in leading outlets around the globe.”
Fuller has more than 20 years’ experience in the wine industry having held senior marketing positions at Southcorp, McWilliam’s and Casella Family Winemakers in addition to his role at Accolade.
“This is an exciting opportunity for me to build on the success that the fine wine portfolio has had to date and to develop new opportunities for the brands in markets all over the world, including the US, Japan, China and Western Europe,” Fuller said.
Travis joined the team on 6 May 2019 to replace Lee James, who has been appointed Market Activation Director of The Gin Hub in Pernod Ricard’s gin division.