Wine Australia appoints Greater China GM

05 March, 2018 by Andy Young

Wine Australia has revealed that it has appointed the experienced industry operator, David Lucas, into the new role of Regional General Manager Greater China.

Lucas has a background in wine and spirits, and Wine Australia’s CEO Andreas Clark said that experience will help in Lucas’ responsibilities of helping the Australian wine sector to grow in the regional as well as defending the Greater China market.

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“David has spent the past 20 years in Asia and has significant experience within the wine and spirits categories across North Asia.” Clark said.

“David has undertaken multiple roles for ASC Fine Wines, one of the largest importers and distributors of Australian wines in China, including Vice President Sales, and thus has a deep understanding of Chinese channel management.”

Prior to ASC Fine Wines, David spent many years at Bacardi and Allied Domecq developing spirits markets.

Clark added: “With exports to Greater China now approaching $1 billion, it is essential that we strengthen the resources we have in the market to develop even bigger and deeper relationships.

“Under the $50m package investment, we rolled Hong Kong, Macau and Taiwan markets into the remit of our team in Shanghai. David’s channel management background across China and Asia will allow us to reinforce our ability to act as a key bridge between our wineries and brands and the market with all of its complexities, giving us a huge opportunity to continue our stunning growth.”

Willa Yang, who has managed the China team for many years, will continue as Head of Market for China reporting to Lucas.