Aristocrat confirms AGE theme: ‘It’s All About What’s Inside’

08 August, 2019 by Andy Young

Aristocrat have confirmed they are looking to reinforce their theme that “It’s All About What’s Inside” on their AGE stand.

“We’re showcasing that through collective brilliance, our teams strive to deliver the very best game content, hardware, service and venue management solutions,” says an Aristocrat spokesperson.

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Their content strategy focuses on providing a range of different game play experiences grouped into Brands, On-Trend, Innovation and Next Gen.

“Our goal is to give you more of what works for you and your customers through the development of proven performing content as well as forward thinking concepts,” says a spokesperson for Aristocrat.

Aristocrat revealed they are looking to evolve their recognised brands, with new instalments of their well-known brands.

“With a passionate and loyal fan base, our brands have become global sensations and have stood the test of time,” says an Aristocrat spokesperson, confirming they continue to evolve titles including Lightning Link and Player’s Choice.

Aristocrat confirmed new iterations of Lightning Link are coming to the AGE, with brand new titles: Mine Mine Mine, Fire Idol, Dragon Riches and Raging Bull to be available with higher denominations.

The brand claims improved player experience with the new Helix X cabinet, which features “an all-new virtual button deck with a physical bash button, upgraded bolster and a sleek matte black exterior,” the company says.

Aristocrat also confirmed they will have a number of new innovations launching at the AGE expo, while their Welcome to Fantastic Jackpots “incorporates the latest trends in the market”. There will be on-stand demonstrations of the latest titles being unveiled at the show – Fantastic Riches and Fantastic Stakes.

Aristocrat will be at AGE stand 100.