Carlton Dry donate 400 kegs to bushfire relief fundraising
Carlton Dry is donating 400 kegs to more than 200 pubs, clubs and hotels throughout Western Australia in an attempt to raise $250,000 for the Lord Mayor’s Distress Relief Fund Wooroloo and Hills Bushfire 2021 appeal.
The Let the Taps Run (Carlton) Dry for WA Bushfire Relief campaign launched earlier this week with participating venues agreeing to donate all proceeds earned between March 19 to March 21 to the appeal.
Carlton & United Brewery’s Danny Savage said: “The first pint of Carlton Dry ever sold in Australia was right here in WA in 2008 and locals have been coming back to pubs and clubs for the brew ever since. Carlton Dry hopes by turning on hundreds of taps this weekend we can give back to those Western Australians who have supported the beer for so many years.
“We are aiming for more than 200 pubs, clubs and hotels across the state to take part in the fundraising campaign and we hope to raise $250,000. Participating venues will host fundraising events between March 19 and March 21 and are committed to sell the donated kegs and direct the bucks raised to bushfire relief.
“Many have already donated to the Lord Mayor’s Distress Relief Fund, but more money is needed. Let the Taps Run Dry is another way to encourage Western Australians to get out, enjoy themselves responsibly and do something worthy at the same time.”
Perth CBD bar Shoe Bar was one of the first to sign up to the fundraising campaign.
Hotelier Paul Higgins said: “When hoteliers were struggling during lockdown many people in our community banded together to help us get through. Now we have the opportunity to pay it forward and help someone else who is struggling in our community.”
Venue manager Cassie Pilgrim, a firefighter herself, was one of hundreds of volunteers to join the frontline during the blaze.
Pilgrim explained: “I’ve never seen anything like it. The sheer size and force of these most recent fires was phenomenal. It was heartbreaking to see so many people lose so much. Everyone at Fire and Rescue did their best, but when the fire’s out, you always wish you could do more and now I can.
“I’ll be selling cold Carlton Dry like you wouldn’t believe this weekend – responsibly of course. Not everyone can fight fires, but we can all make a donation and lift our fellow Western Australians up when they’re down.”
Carlton Dry is also donating kegs to all home ground games for the first two rounds of the WAFL season so footy fans can also contribute while supporting their club.
For more information about the campaign head to the Let the Taps Run (Carlton) Dry website.