Coopers takes Live, Loud and Local on the road
Following the success of its original livestream series held earlier in the year, Coopers is taking its Live, Loud and Local tour on the road early in the new year.
Coopers has partnered with some of Australia’s biggest music acts to create a tour that will support pubs across the country by helping return patrons to venues for live entertainment.
The first three acts of the tour have been announced, with Crooked Colours opening the tour at Hotel Rottnest in Perth on 21 January. The Rubens will play at Coogee Bay Hotel in Sydney on 3 February, while Bad//Dreems (pictured) will perform at The Bridgeway Hotel in Adelaide on 19 February.
Coopers Brewery director Melanie Cooper said the brewery wanted to build on the support they provided pubs earlier in the year with its virtual series.
“Our first series was all about bringing the pub experience into Australian lounge rooms so patrons stuck at home could still enjoy a night out on the couch.
“Now we want to help bring great Australian live music back to the stage and encourage people off the couch and into their local pub.”
She continued: “It’s been a really challenging time for venues, musicians and patrons. Live music is an essential part of our culture as is heading to the local for a social drink with friends. It’s something we’ve all missed. We’re putting together a great series of gigs that will allow fans the chance to see their favourite bands perform live again and support local venues in a socially responsible way.”
Live Nation will produce each event in partnership with Coopers, and Live Nation president of brand and marketing partnerships ANZ Greg Segal was happy to be working with the brewery once more in supporting live music venues.
“Coopers is demonstrating a real commitment to supporting local artists and venues, via the Live, Loud and Local series. The industry couldn’t ask for a better partner during these challenging times.”
The support is especially pertinent for pubs known for their live music offering pre-COVID, like The Bridgeway Hotel in Adelaide.
“The Bridgeway is a South Australian rock n’ roll institution, with more than 50 years of live music history and some of the biggest national and international artists having hit our stage. South Australians love live music and have supported us on every step of the road back,” states the hotel’s operations manager Trent Fahey.
“Coopers has been outstanding in supporting us through these tough times and now the opportunity to host a Coopers Live, Loud and Local gig is truly awesome. Bad Dreems at The Bridgeway will be going up on our Legends Wall, for sure.”
More acts will be announced for gigs in Brisbane, Melbourne and Perth in early 2021.