eBET fostering relationships to success

12 July, 2018 by Vanessa Cavasinni

Peter Walford, General Manager of eBET discusses the importance of customer engagement.

Customer engagement is the direct route to every important business objective. It’s the pathway to everything good that a business could want, which is why customer centricity is at the heart of everything we do.


Following the merger of Tabcorp and Tatts last December, our Gaming Services portfolio now includes eBET, MAX and Tabcorp Gaming Solutions. This extensive portfolio enables eBET to provide an enhanced service and support offering to our customers within the hotel and pub industry, while maintaining our commitment to product innovation and value creation activities.

One of our key strategic pillars is focusing on fostering relationships we have with our industry partners and customers. This involves affirming our continual support and commitment from our 700+ customer portfolio, our ongoing support at industry events through to sponsorship within our community. Our objective at eBET is to make a difference, not just from a business perspective but from a community perspective.

Customer engagement is not just about offering great customer service, it means offering a great experience from the awareness stage, through the purchasing process and finally through the post-purchase process. This in turn, provides a positive experience, driving loyalty and strengthening relationships. At eBET, the team has launched new customer-centric initiatives and I am pleased to announce that soon, our customers will experience these benefits.

eBET represents the future, it is at the forefront of our strategic and operational activities. Our commitment to our customers and the industry is driven by customer-centric initiatives by putting our customer first, and at the core of eBET’s values. By continuing to provide innovative technology solutions, optimal training and ongoing service and support, eBET will continue to create that all round positive experience every business should strive for.

eBET – your trusted Gaming System partner

This year at the Australasian Gaming Expo (AGE), we will showcase new enhancements and applications. In addition, we are running a stand competition where if you book and attend a product demonstration, you go into the draw to win one of five $1000 Prezzee Swap gift cards. Come visit the team at stand 210 – I look forward to seeing you there.