Australia’s favourite rosé puts a twist on gin

03 June, 2019 by Damon Apter

 

Rosé continues to fly off the shelves in Australia[1]. Gin is the fastest growing category of any alcohol[2]. So why not combine these two loves together? Squealing Pig, the winemakers of the most popular rosé sold in Australia[3], have done just that. Launching in July and available to order from 17 June is the new Squealing Pig Rosé Gin – a refreshing gin crafted with 10 botanicals and a dash of their award winning Squealing Pig Rosé wine.

The quirky brand has teamed up with internationally recognised drinks figurehead Jason Crawley, a 30 year industry veteran who received the 2018 Australian Bar Awards’ prestigious Outstanding Contribution Award. Crawley is working as a consultant on the launch plans for both on and off premise, and said it’s been a fun project to be involved in.

“We have come up with some lovely creative ideas that I’m excited to see come alive in bars and bottle shops,” said Crawley. “Squealing Pig Rosé Gin really punches above its weight and is made in an approachable drinking style. With an alluring pale salmon colour, it is dry, light and refreshing with subtle juniper, bright citrus flavours and balanced spices. The addition of the rosé wine gives it a delightful hint of lifted strawberry on the finish.”

Squealing Pig Rosé Gin is the first gin sold in Australia that contains pinot noir rosé wine. The 10 botanicals include juniper berries, citrus peels, lavender blossoms, coriander seeds, angelica seeds, rosemary, cardamom, fennel, peppermint and laurel leaf.

To speak to a local Treasury Wine Estates representative, contact 134 893.

[1] Squealing Pig Rosé is the #1 rosé in Australia – IRI Aus Liquor Unwtd Still Rosé MAT to 12/05/19

[2] IWSR Drinks Market Analysis Global Database, May 2019

[3] Squealing Pig Rosé is the #1 rosé in Australia – IRI Aus Liquor Unwtd Still Rosé MAT to 12/05/19