Fixation launches Freshly Hatched series

25 September, 2019 by Deborah Jackson

Fixation Brewing has launched the first beer in its ‘Freshly Hatched’ series of one-off, limited release 500ml cans, which are available now in selected bottle shops.

The series will only feature beers that have had at least two successful releases at the brewery’s Collingwood home, the incubator, and that showcase something different to the Fixation core range of beers. A statement from the brewery said, “If the incubator is where Fixation ideas originate, it makes sense that after a successful incubation, they will hatch into a wider release”.

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The first hatchling is The 86, a Hazy IPA, which was the very first beer brewed at the incubator and has been consistently the highest selling. This year it picked up gold medals at both the AIBA’s and the Indies.

Named after the 86 tram that runs past the brewery, it is a tribute to Fixation’s home in Collingwood, and the label artwork was created by a well-known local street artist, Callum Preston.

The release also coincides with the brewery’s first birthday celebration. In it’s first 12 months of operation, more than 40 unique brews have been put through the incubator brewhouse by Fixation Innovation Brewer, Sam Bethune.

Fixation Co-Founder, Tom Delmont, said that as a small brewhouse there has only really been the capacity to brew enough of the unique and innovative brews for the venue – until now that is.

“We love The 86 so much, and it’s been such a fan favourite at the incubator that it was the obvious choice to make the jump into cans. ‘Freshly Hatched’ really brings together what the incubator is all about and allows our drinkers to play a role in the product development process as well. We’d love to hear feedback from anyone who comes in about what beer should be the next to hatch.”