By Rebecca Harris
Jim Beam has announced a new V8 Supercar sponsorship agreement with driver Will Davison coming on board as a new ambassador for the sport.
The sponsorship agreement will include Beam Global signage on Davison’s helmet, website and communications material, as well as regular off-track appearances for the company.
“Will’s huge appeal as a popular V8 Supercar driver provides the perfect fit with Beam Global and its values,” said Beam Global Australia sponsorship and events manager, Kel Constantine.
“Our existing association with Will as a former Jim Beam Racing driver gives us a strong foundation to build a positive and complementary brand relationship that speaks to our key audiences.”
Jim Beam recently increased its association with the V8 Supercar Championship Series by extending its sponsorship of the sport for a further three years.