A fresh new look for a Hunter Valley favourite

20 July, 2018 by Deborah Jackson

Pepper Tree Wines has released new branding across its varietal range with the fresh new look also setting the tone for a new website, which was launched in late June.

The new look was inspired by the diversity of the soil from the four regions that the internationally recognised, 27-year-old winery has vineyards; the Hunter Valley and Orange in central west NSW, and the Coonawarra and Wrattonbully in South Australia.

Advertisement

The new-look varietal range is just the first stage of the rebranding, with fresh new labels for the limited release range to follow.

Pepper Tree Wines owner John Davis said the changes demonstrate Pepper Tree’s commitment to the future and said that there is no chance of Pepper Tree slowing down.

“We’re extremely proud of what’s been achieved at Pepper Tree but we are certainly not resting on our laurels,” he said.

“We are looking forward as Pepper Tree gains momentum, evolves and grows. Having four regions to draw on really gives us the best of four worlds.

“Our new look is reflective of us in 2018, illustrating that while we are attached to our roots, we are progressive enough to develop and foster change. It’s simple yet effective, providing a glimpse of our traditions and paving a way for a solid future of winemaking.”

This year marks 30 years of viticulture for Davis, who invested in his first vineyard in 1982 in the Hunter Valley after graduating with first-class honours in science and a PhD in geology. This was followed by the purchase of more land in Orange and the Limestone Coast.

Davis is well-known in the industry as an astute viticulturist with an unerring eye for matching soil types with the most suitable grape varieties.

“Some might think the link between geology and viticulture is tenuous, but from my experience this could not be further from the truth,” he said.

Meanwhile, the new Pepper Tree Super Premium ‘PJP’ Wrattonbully Cabernet Sauvignon will be unveiled in July.

From the 2016 South Australian vintage, the PJP is a big red that encapsulates the quality of Wrattonbully. It has affectionately been named ‘PJP’ in honour of the three men who inspired it – Pepper Tree owner John Davis, winemaker Peter Bissell and viticulturist Peter Balnaves from the Limestone Coast.

Skilfully blended by Pepper Tree Head Winemaker Gwyn Olsen (Gourmet Traveller Young Winemaker of the Year 2014), PJP is a labour of love that’s a culmination of belief in the site, work in the vineyard and craft in the winery.