De Bortoli wins at the International Wine & Spirit Competition
Kim Wilson, Managing Director of North South Wines Ltd, De Bortoli Wines’ distributor for the UK market accepted the award on behalf of De Bortoli
De Bortoli Wines has won the inaugural Winery Innovator of the Year trophy at the International Wine and Spirit Competition (IWSC), being recognised for the unique packaging on its newly released Rosé Rosé.
The only Australian winery to be shortlisted for the award, De Bortoli Wines won the trophy for not only the unique packaging of Rosé Rosé but also for being an innovative driver in the global wine industry from vineyard-to-glass.
In particular, it was recognised for the unique packaging on its new Rosé Rosé which features a colour side-embossed screw cap that is the first closure decoration of its kind in the world.
The technology combined several elements, resulting in just the rose being embossed. The label and the rose on the cap are aligned during the bottling process, perfectly presenting the brand personality across the entire bottle.
In presenting the award, the judges said: “De Bortoli have produced an integrated innovation, a visual tactile way of bringing the essence of what’s in the bottle to the outside.”
Kim Wilson, Managing Director of North South Wines Ltd, De Bortoli Wines’ distributor for the UK market accepted the award on behalf of the company, congratulating the business on its leadership in winemaking innovation.
Sustainability is also core to the De Bortoli family’s drive for innovation, being widely recognised for their quest to become a zero waste winery through wise water management, energy efficiency and improved waste management. With a vision for a future where great wine and a healthy environment can be enjoyed by everyone, De Bortoli Wines is also embarking on a significant undertaking to convert up to 15 per cent of its vineyards in the NSW Riverina region to organic in five years.