Seppelt debuts The Luxury Collection
By Deborah Jackson, Editor National Liquor News
For the first time, Seppelt will release its most coveted still and sparkling wines in unison as one tier, titled The Seppelt Luxury Collection.
Nine wines make up this year’s Collection release, all of which are expressive and true to their region and style.
Led by the flagship 2016 St Peters Grampians Shiraz, the Collection also includes the anticipated release of the 2018 Drumborg Vineyard Henty Riesling and the NV Original Sparkling Shiraz – an Australian wine style Seppelt helped to pioneer.
Adam Carnaby, Seppelt’s Winemaker, told TheShout that The Seppelt Luxury Collection is the pinnacle of the brands offering.
“The 2018 Seppelt Luxury Collection wines are a hallmark of the quality and strength of wine styles we continue to strive for,” said Carnaby.
“Our flagship St Peters Shiraz and Drumborg Vineyard wines are only crafted in exceptional years. These wines have a rich and iconic history that as winemakers we’re proud to uphold. Therefore, we are vigilant with our sourcing to secure only the best parcels of fruit, ensuring the quality of these wines is never compromised.”
The introduction of The Luxury Collection provides consumers with clarity around the leading Seppelt wines and guidance around when to expect new vintages each year.
“These wines exemplify the pinnacle of our offering at Seppelt and really demonstrate the diversity in varieties we craft. From our sparkling expressions to our signature table wines, the Collection offers consumers something for every occasion and a quality selection of wines with remarkable cellarability.”
The release of The 2018 Seppelt Luxury Collection coincides with updated packaging and the introduction of a signature new look across the complete Seppelt portfolio. A new logo and premium packaging updates have been applied across the complete range.
Going forward, the Collection will continue to be released annually, with the wines included being vintage dependent.
Wines will be available from leading retailers nationwide from Thursday, 24 May.