Australian Whisky Holdings appoints new distributor
Proof and Company will become the mainland distributors for Lark and Overeem Single Malt Whisky and Forty Spotted Gin, after signing a Heads of Agreement deal with Australian Whisky Holdings (AWH).
The agreement is for three years and covers all states and territories apart from Tasmania, where AWH retains the distribution rights. In a statement to the ASX, AWH said that the agreement is for the sale of up to 47,878 bottles per year and that it expects sales of $500,000 in this financial year followed by total sales of $4m during the three years of the agreement.
AWH CEO Chris Malcolm said: “We are delighted to be working with the team of highly regarded on-premise professionals and educators at Proof and Company. We will have a record number of bottles available for sale this year, but our liquid remains scarce and we must ensure that we continue to build our brands the right way.
“The Proof and Company team bring with them a commitment to building brands, a customer focused mindset and strong retail capability which will ensure we grow our brands into the future.”
The three Tasmanian brands will join brands like Citadelle Gin, Plantation Rum and Pierre Ferrand Cognac in the Proof and Company portfolio and General Manager, Dan Walker, was delighted with the new deal.
“We are thrilled to commence our partnership with Australian Whisky Holdings, in line with our commitment to championing the finest local and regional spirits. Lark Whisky was one of the pioneers of the world-renowned Tasmanian whisky industry and we feel privileged to represent and further grow a brand with such rich history and exceptional liquid.”