Australian wine’s strong showing at ProWein
By Paul Wootton, reporting from Düsseldorf
The world’s most important trade wine fair, ProWein, in Düsseldorf, Germany, has drawn to a close for another year, with Wine Australia hailing it a great success for Australian wine.
The Wine Australia stand featured 83 producers, eight more than last year, with over 500 wines showcasing 30 regions. It was consistently busy across the three days of the show.
“With the new ‘Made Our Way’ branding, the stand looks very different from last years and it’s been buzzing,” Emma Baumann, Wine Australia’s PR and communications manager, said.
The high level of interest in Australian wine at the show was demonstrated when a tutored tasting of Margaret River Chardonnay in one of ProWein’s main seminar spaces was oversubscribed and visitors had to be turned away.
In all, Wine Australia organised 18 tasting events across the three days of the show, with Baumann describing them as “very well attended”.
Over 900 journalists attended ProWein this year – meaning a lot of column inches will be written about the show and its exhibitors around the globe over the coming weeks. We’ll have our own full report in the May issue of National Liquor News. In the meantime, here’s a visual round-up of some of the show’s highlights.
ProWein will return to Düsseldorf, Germany, 15-17 March 2020.