Award-winning Casamigos tequila launches in Australia
Casamigos is the fastest growing ultra-premium tequila in the United States and was recently named a “2015 Hot Prospect Brand” by Impact, the world’s leading spirits industry publication.
The brand is named after the founders’ houses in Mexico, and roughly translates to “house of friends”. The origin story of the brand began in Mexico with tequila-fuelled parties leading to the founders having the classic “what if we made this stuff ourselves?” conversation late one night.
“We worked on the creation of Casamigos Tequila with our master distiller in Jalisco, Mexico, for years and held many blind tastings until we knew we got it right. We’ve been drinking Casamigos with friends and family for over six years,” says George, one of the co-founders.
Casamigos is currently available in Blanco, Reposado and Añejo. These small batch, ultra-premium tequilas are made from the finest hand-selected 100 per cent Blue Weber agaves, grown in the rich red clay soil and cool climate of Mexico’s Jalisco Highlands for a minimum of seven years.
After harvest, the agave piñas are roasted in traditional brick ovens for seventy-two hours before undergoing an extra-slow fermentation process over an additional eighty hours, nearly double the industry standard.
The Blanco rests for two months, while the Reposado and Añejo are aged seven and 14 months respectively in the finest premium American white oak barrels, which have been carefully reconditioned after being used to age the premium whiskey.
“Casamigos Blanco is crisp and clear, with subtle hints of vanilla and a smooth finish, Casamigos
Reposado is smooth and clean with hints of caramel, and Casamigos Añejo is a perfect balance of
sweetness from the Blue Weber agaves, layered with barrel oak and subtle hints of spice with a lingering smooth finish. All expressions are great served neat or on the rocks, and are the perfect base for premium cocktails,” says Rande, another of the co-founders.
Before going into the bottle, each batch is tasted and approved by the master distiller, and the co-founders, to ensure the highest quality. Each batch is then numbered and signed by the co-founders.
Casamigos has attracted some impressive accolades since its launch, including gold medals from the Los Angeles International Spirits Competition, the San Francisco World Spirits Competition, The Beverage Testing Institute, The New York World Wine & Spirits Competition, The Spirits of Mexico Tasting Competition and many more.
Who are these friends who decided to launch a tequila brand? None other than Academy Award-winning actor, director, producer George Clooney; bar and restaurant entrepreneur Rande Gerber and luxury residential private club and resort owner Michael Meldman.
“We love tequila. On the rocks, by the shot, at times, straight from the bottle. We are excited to bring Casamigos to Australia and New Zealand. It’s a great feeling to share something we created, drink and are extremely proud of,” say George Clooney and Rande Gerber.
Clooney adds: “We talked about how this was going to be like the bottles you see in old John Wayne movies, where you slide the bottle down the bar, pull the cork out with your teeth, and pour yourself a shot.”