Asahi’s fashion week partnership
By Andy Young
Asahi Super Dry's style focus continues as the beer brand has announced its partnership with Mercedes-Benz Fashion Week Australia and Mercedes-Benz Fashion Weekend Edition as the official beer supplier for both events.
The beer will be exclusively available behind the bar across a range of high-end runway shows throughout fashion week.
Michael Vousden, beer and cider marketing manager for Asahi Premium Beverages said: "We are working to build the profile of 'the Asahi man' to ensure the brand reflects the interests of our customer. We know he is a stylish man who likes to look and feel great, so are thrilled to be partnering with Mercedes-Benz Fashion Week Australia and Mercedes-Benz Fashion Weekend Edition to provide Asahi Super Dry as the exclusive beer offering throughout both events.
"The Asahi man knows good beer and he knows good style, so what better way to bring these two interests together."
Mercedes-Benz Fashion Week Australia runs from 12-16 April in Sydney followed by Mercedes-Benz Fashion Weekend Edition from 18-19 April.