Australia Welcomes Greek Beer

09 August, 2010 by

By Elise Ferrari

Premium Beverages is set to expand their international beer line, becoming the importers, marketers and distributors for Greece’s biggest selling beer, Mythos.

Advertisement

Premium Beverages managing director, Bruce Siney, said the company plans to capitalise on the trend of premium beer in Australia.

“The premium segment is still showing a very healthy double digit growth. Australians’ love affair with Greek culture and Greek food means that with Mythos in our portfolio, we can really capitalise on some growth opportunities and trends in the Australian beer market, especially in the import sector,” Siney said.

The 4.7 percent ABV beer will be available nationwide on and off-premise, and will be sold in a 6x330ml packs (RRP $15.99) and 4x (6x330ml) cases (RRP $44.99).