CCA enlists SPC for revamped cider

20 August, 2014 by

By Amy Looker, editor National Liquor News

Coca-Cola Amatil (CCA) and Casella joint venture, Australian Beer Company (ABCo), has teamed up with CCA subsidiary SPC to relaunch the new look Pressman’s Cider.

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Pressman’s Cider now boasts refreshed packaging and has been brewed using apples sourced from the Goulburn Valley exclusively for SPC, Australia’s largest producer of premium fruit.

“We’re really excited to be launching Pressman’s Cider into the wider market and with a new brew and the first all-Australian, mid-strength cider offering available to Australians,” said AbCo general manager, Derek O’Donnell.

“We hope the new mid-strength variant, in particular, will appeal to drinkers looking for a lower strength alternative to fit into their lifestyles.”

Pressman’s Original has an RRP of $16.99 per six-pack, while Pressman’s Mid-Strength has an RRP of $14.99 per six-pack.