Fosters, Asahi Extend Deal

18 August, 2010 by

By Andrew Starke

Carlton & United Breweries and Japan’s Asahi Breweries have extended a long term exclusive license for the Foster's Group to sell and market Asahi Super Dry in Australia.

Advertisement

“We have a longstanding relationship with Carlton & United Breweries and we’re delighted it is set to continue”, said, Asahi Breweries president and chief operating officer, Naoki Izumiya.

“We are extremely pleased with Asahi Super Dry’s performance in Australia and are confident Carlton & United Breweries will continue to position the brand for future growth.”

Since 1992, Asahi has been amongst Australia’s favourite premium imported beers.

Both parties hope the new agreement will assist in positioning the brand for rapid growth in coming years.

“Asahi continues to be a leading brand in the Carlton & United Breweries portfolio and we’re delighted to cement our partnership with Asahi,” said Carlton & United Breweries Managing Director, John Pollaers.

“We value this extended long term agreement and are proud to have built the Asahi brand into Australia’s favourite Japanese beer.”