It’s official: Pac Bev brands join CUB
By James Atkinson
Today marks the first day of Pacific Beverages being integrated into the Carlton & United Brewers (CUB) business following the termination of the joint venture between SABMiller and Coca-Cola Amatil.
CCA sold its 50 per cent interest in Pacific Beverages to SABMiller for $305 million as part of the brewer's acquisiton of Foster's.
All Pacific Beverages brands, which included Bluetongue, Peroni and Grolsch, are now sold and distributed by Carlton & United Brewers.
CCA managing director Terry Davis last month said the company hopes to be back in the beer business in Australia by 2014.