It’s official: Pac Bev brands join CUB

16 January, 2012 by

By James Atkinson

Today marks the first day of Pacific Beverages being integrated into the Carlton & United Brewers (CUB) business following the termination of the joint venture between SABMiller and Coca-Cola Amatil.


CCA sold its 50 per cent interest in Pacific Beverages to SABMiller for $305 million as part of the brewer's acquisiton of Foster's.

All Pacific Beverages brands, which included Bluetongue, Peroni and Grolsch, are now sold and distributed by Carlton & United Brewers.

CCA managing director Terry Davis last month said the company hopes to be back in the beer business in Australia by 2014.