Lion to reduce ABV on three beers

24 February, 2016 by

By Andy Young

Lion has confirmed that it will be reducing the ABV on three of its beers in a bid to ensure that costs "remain sustainable".

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The ABVs on XXXX Bitter, Tooheys Extra Dry and James Boag's Premium Light will all be reduced over the coming months. The company maintains that the despite the lower alcohol content, the taste of the beers will not change.

In a statement about the changes, Lion said: "Lion will be making minor ABV reductions on three brands to ensure costs remain sustainable and to reinvest savings into initiatives that will reinvigorate the total beer category.

"We have tested our brands extensively to make sure they still deliver the same great flavour and quality they always have."

The changes will see XXXX Bitter reduce from 4.6 to 4.4 per cent; Tooheys Extra Dry will also reduce from 4.6 to 4.4 per cent and James Boag's Premium Light will reduce from 2.7 to 2.5 per cent.

The ABVs will reduce over the coming months, with XXXX Bitter happening in March, Tooheys Extra Dry in April and James Boag's Premium Light in May 2016.