Rekorderlig adds Apple-Guava flavour
By Amy Looker, editor National Liquor News
Rekorderlig is set to make summer sizzle with the latest addition to its portfolio, Apple-Guava, which will be available to the trade at the end of this month.
Specifically created for the Australian market, the new flavour blends crisp apple cider with a burst of tropical guava that will be sure to find a niche for itself in both the on and off-premise markets this summer.
“We have loved working on the creation of a flavour specifically for the Australian market, which we believe will not only reward our existing Rekorderlig Cider consumers but will also attract new ones to not only Rekorderlig but the cider category as a whole,” said customer marketing manager, John Logue.
“We feel that the Apple cider fans here in Australia are also looking for something a little more and Apple-Guava offers an incredible balance of classic fresh apple with tropical guava.”
According to Logue, 70 per cent of the cider market’s growth is driven by new product development, demonstrating that consumers still have an appetite for new additions to the cider category.
"Here in Australia, 70 per cent of the cider market's growth is driven by new product development, something that at Rekorderlig Cider, we are passionate about creating,” he said.
“Consumers are insatiable in their interest to find their new favourite cider flavour or brand and at Rekorderlig we are committed to provide consumers with new and exciting ways to enjoy cider.”
Rekorderlig Cider continues to demonstrate its enviable position as a cider for all seasons, from this new summer launch through to its warming Winter Cider as well as the full flavour range including Pear, Strawberry-Lime, Wild Berries, Apple & Blackcurrant, Apple, Mango-Raspberry, Orange-Ginger and Passionfruit, all in 500ml glass bottles.