VB to Shout Nation despite Ashes loss

04 January, 2011 by

By Andrew Starke

VB has announced it will honour its ‘Shout the Nation’ pledge of a complimentary VB can or stubby, despite the Aussie cricket team not winning the Ashes.

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The brand will officially offer Australian adults a free 375ml VB on Saturday January 8 (Sunday January 9 in WA).

VB will publish a voucher for a complimentary VB in selected News Limited papers on the day, which can be redeemed at participating local Liquorland, 1st Choice or Vintage Cellars outlets.

“What better way to kick off a fresh Aussie summer than with a cold can or stubby of the best cold beer, VB,” said VB group marketing manager Paul Donaldson.

“We were all backing the boys to win back the urn, but unfortunately the Poms were just too good. We promised to ‘Shout the Nation’ at the start of the Ashes campaign, and even though the boys didn’t bring home the Ashes, that’s what we are going to do.”

The complimentary beer courtesy of the ‘Shout the Nation’ promotion is only available to Australians over the age of 18 years and only one voucher per person is redeemable.

The following News Ltd papers will be participating in the promotion:

  • Herald Sun (Victoria)
  • Daily Telegraph (New South Wales)
  • Courier Mail (Queensland)
  • The Advertiser (South Australia)
  • Sunday Times (Western Australia)

For the full ‘Shout the Nation’ terms and conditions, click here.