XXXX Retreat Pulls Crowds at V8 Events
By Annette Shailer
The XXXX Gold Retreat has proved a hit with racing fans
“The XXXX Gold Retreat gives trackside fans a unique brand experience and, as a result, it’s opened the brand up to a new market,” XXXX Gold category director Andrew Coates told TheShout.
“XXXX Gold is all about living the good life, so the Retreat was designed to give people a place to do just that – grab a XXXX Gold, a bite to eat and enjoy all the action on the track from one comfortable location.”
The XXXX Gold Retreat is a trailer that transforms into a multi-level entertaining area. The lower level has a public bar, a stage for the XXXX Angels performances and XXXX Gold Ambassador Driver interviews, as well as a large screen to view all the action from the track.
The upper deck of the Retreat is used for the XXXX Gold Class experience, where punters are plucked from the crowd to enjoy free food, a couple of beers and a bird’s eye view of the track.
The XXXX Gold Retreat recently made its first appearance outside the V8 Supercar Championship Series at Beef Week in Rockhampton earlier this month.
Next stop is the V8 Supercar round at Hidden Valley Raceway in Darwin this weekend (Jun 20).