BrewDog outlines Australian venue expansion plans
BrewDog has outlined its plans to expand the number of venues it operates across Australia and New Zealand, including a new craft beer accommodation hotel.
The brewer opened its first Australian venue in Brisbane in 2019 and now plans a second site in Brisbane as well as bars in Sydney, Melbourne, Perth and Auckland, each with micro brewing facilities.
The two-year expansion blueprint also includes Australia’s first craft beer hotel, The DogHouse Brisbane, which will cater for human and canine guests. Following on from the success of The DogHouse in Columbus, Ohio, The DogHouse Brisbane will be equipped with shower beer fridges and hotel-room draft beer taps filled with fresh Aussie-brewed Punk IPA.
Ed Bott, BrewDog’s ANZ CEO, said: “We are extremely grateful for the outstanding support we have received in Australia since we landed Down Under. It’s been a pretty wild ride so far, but we have ambitious plans for Australia and New Zealand, building a fast-paced sustainable business that can be a force for good.
“We can’t wait to bring our relentless obsession with incredible craft beer to the rest of the country and for our Punks to be able to head to their local BrewDog bar and get their paws on our freshly brewed Aussie beers.”
After detailing its expansion blueprint BrewDog has extending its Equity for Punks crowdfunding initiative until 31 March in Australia, and also opened up the raise to New Zealand.
Bott said the response to the current raise in Australia had exceeded the initial $300,000 target and is currently sitting at over $600,000 with over 900 investors to date. The brewer has also confirmed that if more than 500 Equity Punks join from the same city before the current raise closes on March 31, it will open a BrewDog bar there within the next three years.
BrewDog said it plans to fuel its growth by employing eight full-time sales reps across Australia and New Zealand, increasing its product line and launching a number of special limited edition collaborations.