Wolf Blass has introduced AFL superstar Brodie Grundy as its 2021 AFL campaign ambassador. The Collingwood footballer will play a key role in the upcoming Wolf Blass Chase the Finals promotion, which started earlier this month and finishes on 30 June 2021.
Global marketing manager Robert Knott welcomed Grundy on board and looks forward to growing their partnership.
Knott said: “Following a season of fans watching games from afar and players playing with no crowds in the stands, we have a newfound appreciation for the game and the joy it brings to football fans. It’s what brings us together as a nation and we are excited to be able to give fans an opportunity to literally live and breathe the game once again.
“Brodie is a great ambassador for our Chase the Finals campaign as he has such a great perspective on not just his professional career and where he’s wanting to take it, but also a focus on chasing personal balance and growth. This is very much aligned with the essence and values of Wolf Blass.”
The Treasury Wine Estate brand has been a sponsor of the AFL since 2015 and is offering customers the chance to win tickets, flights and accommodation for them and one other to every round of the 2021 AFL Finals Series.
The promotion winner will be randomly drawn and announced on July 2.