Calabria launches Pierre D’Amour Rosé
Calabria Family Wines has launched Pierre D’Amour Rosé, a new light pink rosé, which has already claimed a gold medal at the recent 2018 Riverland Wine Show.
Pierre D’Amour is French for ‘The Stone of Love’ and the packaging features a rose quartz crystal, a healing stone which promotes love and represents the brand name.
“Love is more easily felt and experienced than defined in words.” said Elizabeth Calabria-Staltare, Marketing coordinator and third generation family member.
“We have designed this gorgeous packaging with millennial drinkers in mind. The power of rosé is continuing to grow in popularity and we wanted to add a layer of personality to our packaging, allowing our customers to experience the love story by incorporating a Rose Quartz crystal.”
She added: “A perfect rosé style – bursting with fresh red berries and classic savory notes, perfect to enjoy chilled on a sunny afternoon.”
Pierre D’Amour is part of the new product development that has been influenced by the Calabria family’s up-and-coming third generation.
Pierre D’Amour Rosé will be available through independents and online for a suggested retail price of $19.95 and the launch will be supported through in-store, online, digital and social media campaigns.