Château Tanunda signs distribution deal
Barossa Valley winemaker Château Tanunda has signed a distribution agreement with Crush Fine Wines (CFW), who will now distribute the brand in the on- and off-premise across Australia, excluding the ACT.
The deal is part of Château Tanunda’s strategy under Managing Directore Michelle Geber, who is looking to build domestic distribution while building on the international reputation of the brand, in particular the Grand Barossa range.
Geber said she was delighted that Château Tanunda would now have CFW as its distribution partner.
“We’re looking forward to growing our domestic sales and unlocking the next chapter of the Château Tanunda story in this new partnership with Crush,” she said.
“Together we will leverage the international success of our Grand Barossa brand nationally and build on the presence of our luxury wines, including Single Vineyard, Terroirs of the Barossa, Old Vine Expressions and the pinnacle of winemaking at the Château; ‘The Everest’ wines’.”
CFW currently works with over 5000 restaurants, cafés, bars, retailers and hotels across Australia and currently represents a number of family-owned boutique wineries.
Managing Director of Crush Wines Matt Schmidt was keen to highlight the range of wines to the distributor’s partners.
“Having grown up in the Barossa, I’ve always had a passion for the great wines the Barossa can produce, and Château Tanunda is a true icon of not just the Barossa, but the Australian wine industry.
“With the Château’s luxury range gaining such international recognition our team of fantastic people are really looking forward to showcasing these great wines with some of the finest restaurants and fine wine retailers in Australia.”
The highly anticipated new releases of the ‘Old Vine Expressions’ range will be released on 16 of October, comprising 2015 150 Year Old Vines 1858 Field Blend, 2018 150 Year Old Vines Semillon, 2015 100 Year Old Vines Shiraz, 2016 50 Year Old Vines Shiraz and Cabernet Sauvignon.