Coopers releases new Dry beer
Coopers Brewery has announced the launch of another new beer, with Coopers Dry joining the popular dry, low-carb beer category, spelling the end of Coopers Clear.
The fine filtered lager is scheduled to leave the Coopers brewery today and will be available across Australia in keg, bottle and can formats by the end of the month.
With low-carb beers still being a popular part of the Australian beer market, Coopers’ Sales and Marketing Director, Cam Pearce, said the beer had been developed to meet the growing public demand.
“Dry or low carb beers currently represent more than 15 per cent of the total Australian beer market, but there are relatively few brands from which consumers can choose,” Pearce said.
“Coopers Dry will provide consumers with a refreshing alternative, offering low malt sweetness and modest bitterness that can be enjoyed with a wide range of foods all year round.
“Dry beers are now well established in the market.
“Coopers Dry will offer consumers a premium quality alternative and we expect it will be well received in the market.”
As well as using the Magnum hop variety, Coopers has used a highly fermentable Pilsner malt from its own maltings as the foundation. The beer is fermented at a low temperature for an extended period and this allows the specially selected strain of yeast to consume the fermentable sugars, which produces the beer’s dry finish.
Pearce said that with Coopers Dry entering the market, Coopers Clear would be withdrawn from sale.