CUB to brew Great Northern at Abbotsford
A continuing increase in sales for Great Northern beer has seen Carlton and United Breweries (CUB) make the decision to add to the beer’s brewing capacity.
Originally brewed in Queensland for Queenslanders, the ‘Beer from up Here’ will now also be brewed at CUB’s Abbotsford brewery in Victoria as the brewer looks to meet demand, especially after the decision to make Great Northern Original available nationwide.
“Eight years after the first Great Northern rolled out of our Queensland brewery, and with Great Northern Original now available outside Queensland, we’ve seen massive growth in Great Northern all across Australia,” said Sales Manager, Mick McKeown.
“From 16 July we’ll be brewing Original and Super Crisp at CUB’s Abbotsford brewery in Victoria as well as up here, so we can deliver the freshest possible beer to Australian beer lovers wherever they are.
“All of the Original and Super Crisp for Queensland and the NT will continue to be brewed up here in Queensland, the home of Great Northern.
“But because demand for Great Northern down south is so strong, it makes sense to also brew Great Northern closer to these expanding markets.”
McKeown added that the success of Great Northern was proof positive there was room for innovation in the Australian beer market.
“It’s so exciting that it has developed a following amongst people right around the country. I am incredibly proud of how well it’s doing and I am so pleased we’re able to rise to the challenge of increasing demand down south as well,” he said.
“Great Northern was created as a thirst-quenching lager to suit the sun-drenched climate, outdoor activities and laid-back lifestyle of Queenslanders.
“Great Northern has become a household name right across the country and a favourite beer for all those drinkers who like authentic, easy-drinking brews.”