‘Dark Secret’ relaunch for Opal Nera
Premium liqueur Opal Nera has relaunched in Australia with a striking new bottle that has a purple colour which matches the liquid inside.
The bottle was created by renowned drink design specialists, Denomination, who have added a unique code for consumers to crack.
Playing on its mysterious point of difference, a code lies beneath the logo and also sits on the bottle neck, which consumers can decipher using a sequence of letters and numbers that appear on the rim to reveal the words ‘dark secret’.
Nigel Brown, Commercial Director, Gruppo Francoli, said: “This is a beautiful design solution that captures people’s attention. It is still recognisably Opal Nera but has been brought up to date so that it will appeal to the modern consumer.
“It’s a sophisticated response that plays to Opal Nera’s distinctive qualities, making it stand out in a sea of conservative brands. We love the way consumers are now drawn in and taken on a journey of discovery, with layered packaging that engages bartenders and drinkers and makes Opal Nera a memorable experience.”
Rowena Curlewis CEO, Denomination, added: “We wanted to tell the story in a unique way, and our ‘secret code’ mechanism is distinctive and really engages the consumer.”