Diageo extends RTD range with Gordon’s Pink & Soda
Diageo Australia has continued its RTD innovation in Australia, with the launch of Gordon’s Premium Pink Gin & Soda, which is now available.
The 330ml ready-to-drink serve follows the successful launch of Gordon’s Premium Pink Gin in Australia in May and has been timed for release as Australia moves into the warmer spring and summer months.
“We’re confident Gordon’s Premium Pink Gin & Soda will be the trend-setting drink of spring and summer in Australia,” said Diageo’s Marketing Manager, Jodi McLeod.
“The appetite for pink gin is going from strength to strength, while gin continues to be the fastest growing category in Australian spirits. We know our market wants an easy way to enjoy this trend that suits their lifestyle, and with Gordon’s Premium Pink Gin & Soda we’ve made it easier than ever to enjoy this summer.
“Gordon’s Premium Pink Gin & Soda is such an inherently shareable serve, both in design and the attractive pale pink of the liquid itself that we’re expecting it to be a popular choice amongst style-conscious millennials. But the liquid truly speaks for itself; consumers are continuing to choose pink gin because it not only looks great but actually delivers on flavour too.”
The serves are made using only natural fruit flavours and combines the sweetness of the gin’s strawberries, raspberries and redcurrant with the soda to create a blush Pink Gin Spritz.
The four per cent ABV RTDs have a $21.99 RRP for a 330ml four-pack and the launch comes as Diageo has announced the appointment of Kate Waterhouse as the official ambassador for Gordon’s Premium Pink Gin in Australia.