Diageo joins the no-straw movement
Diageo has joined in the no-straw movement becoming the latest drinks giant to commit to phasing out the use of plastic straws and stirrers across its business.
Diageo said its commitment to sustainability has principally come through “increasing recycled content, reducing the weight and increasing recyclability of all product packaging”. It added that the commitment to phasing out the use of plastic straws and stirrers “marks the next progressive step in reducing our environmental impact” and that “this is alongside a broader policy on plastic packaging in general.”
David Croft, Diageo’s Global Sustainable Development Director, said: “Diageo is committed to minimising our environmental impact and we are, like many of our consumers, increasingly concerned about the negative environmental impact associated with the irresponsible disposal of plastic straws.
“We are therefore committed to phasing out the use of all plastic straws and stirrers from all our offices, events, promotions, advertising and marketing globally – and will advocate the same to our partners and customers.
“When the use of straws is important to the enjoyment of our brands we will only use reusable, compostable or biodegradable alternatives.”
Diageo has also published commitments on sustainable packaging and guidelines on plastics, which details plans to reduce the overall weight of its packaging, increase the level of recycled materials the company uses in its packaging, and ensuring all of its packaging is recyclable by 2020.