Diageo launches The Singleton 12 Year Old in Australia

31 August, 2020 by Andy Young

Diageo has launched The Singleton 12 Year Old in Australia and the company says the single malt’s accessible taste profile makes it the perfect starting point for those starting out on their whisky journey.

In addition as a new generation of whisky drinkers look to break the traditional ‘rules’ of single malt, Diageo says The Singleton is ideally positioned to enable this.

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The Singleton’s launch in Australia with a new serve called the ‘Plus Two’, which supports these accessibility credentials. The ‘Plus Two’ combines equal 50ml parts of The Singleton 12 Year Old, with 50ml sparkling liquid and 50ml still liquid, to make an easy at-home cocktail.

Melissa Maidment, Marketing Manager for whisky at Diageo Australia, said: “Shaking off the ‘old world’ image of leather armchairs, The Singleton 12 Year Old is setting out to redefine the single malt category.

“We talk about The Singleton as a ‘Can’ whisky, meaning the consumer Can have it any way they like it. There is no rulebook, and the Plus Two serve creates an easy way for those new to the category to experiment at home.”

The Singleton’s signature serve is ‘The Orchard’ (1.6 standard drinks):

  • 50 mL The Singleton
  • 50 mL apple pear juice
  • 50 mL Appletiser sparkling apple
  • Garnish: Mint Sprig

The Singleton 12 Year Old is available now for all liquor retailers with a $74.99 RRP for a 700ml bottle.