Don’t miss the WCA China-Australia Wine Marketing Summit

03 April, 2019 by Andy Young

The Wine Communicators of Australia is hosting its China-Australia Wine Marketing Summit in Sydney tomorrow and a number of tickets are still available.

If you are exporting or looking to export to China, this is a must attend event.

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Last year Mainland China overtook to United States to become Australia’s second largest export market by volume. This Summit is designed to help both new and well established wine exporters carve out their marketing plans for growth in the Chinese consumer market.

The Summit will be opened by Huon Hooke, and will also feature a board range of experts including Kirstin Hannas, Senior Market Analyst with Wine Australia, Larry Lockshin, Head of the School of Marketing Professor of Wine Marketing, Uni of SA, Peter McAtamney, Principal, Wine Business Solutions and Andrea Hoymann, Marketing Director, Sinorbis – China Digital Marketing.

This is your opportunity to gain the latest insights and knowledge from leading industry experts in the China wine marketing space. By attending this event you will:

  • Gain insights into the latest trends – What do Chinese consumers want from Australian wine brands?
  • Walk away with key learnings you can immediately apply back to your role.
  • Attain confidence in your future marketing communications approach to this ever increasing market.
  • Build your network in the China marketing space.
  • Be informed about current marketing strategies and techniques that are gaining traction.
  • Demystify current perceptions of promoting Australian wine brands in China.
  • Learn more about IP protection and the positive moves the Chinese government is making to protect IP.

The Summit offers a packed agenda, which will offer major insights into the Chinese market and which justifies the description of being a “must attend event”. Just some of the discussions include:

  • Key Wine Trends in China
  • What attracts Chinese consumers to the wine category
  • The Culture of Wine in China: considerations for wine brands
  • Connecting with Chinese Consumers
  • Achieving wine export growth in China

There will also be a panel discussion on wine tourism trends and some of the success factors in attracting Chinese tourists.

Details of the full program, and how you can get your tickets are available through the Wine Communicators of Australia website, don’t delay, sign up now.