EDG rebrands Dan Murphy’s Connections
Endeavour Drinks Group has rebranded its Dan Murphy’s Connections Online Portal, to Endeavour Markerplace, as it eyes future expansion of its offering.
Dan Murphy’s Connections launched in 2014 offering niche and speciality products from suppliers to customers, since its launch the portal has grown from 30 suppliers to over 500, with more than 6000 products ranged.
As well as being rebranded, the new-look supplier portal has been redesigned from the ground up, which EDG told TheShout will mean easier navigation for the customer.
“We know an inspiring and locally relevant range is increasingly important to our customers,” Claire Smith, General Manager Customer Connections, EDG, said.
“Endeavour Marketplace allows us to work with suppliers to expand the range of products we offer our customers beyond what we can offer on shelf in stores. Whether it’s a limited release wine, a new craft beer or an artisan spirit, Endeavour Marketplace is a great platform for suppliers to share their ‘hidden gem’ with our customers.”
EDG also said that by rebranding to Endeavour Marketplace it means the group will be able to expand the portal to include BWS and Langton’s in the future.